Why choose Madden Associates?

Enhancing your Business


Founder and Director Ash Madden has been working with channel partners his entire career since leaving university with a degree in Management Science with Computing.  With experience growing businesses ranging in size from startups to IBM, Ash contributes a wealth of knowledge to your business.

Click here for some reviews of Ash's work.


During 30+ years working with channel partners of all shapes and sizes we have created, implemented and enhanced numerous partner programmes.  Now this expertise has been distilled and refined into industry best practices that can be utilised and deployed to grow your business.

Click here for some example projects.


We have developed a structured methodology and toolset to build your own Recipe for Success.  This results in clear, agreed goals with appropriate strategies, action plans and reviews that deliver measurable results for your business.  Every step of the business development process is agreed, documented and transparent.

Click here for my blogpost on where to start growing a business.


We bring a fresh perspective to business situations.  Without the distraction of the day-to-day running of your company, we are able to envisage business strategies and opportunities clearly and objectively. Plans are constructed and communicated unambiguously along with a rigorous review and feedback process.

Click here for my blogpost on strategic planning.


Adherence to all legal, ethical and moral standards is the cornerstone of our business.  We comply with our clients' standards, procedures and practices in addition to our own high standards of trustworthiness, honesty and integrity.

Click here for our privacy policy.


We take responsibility for driving results through a practical and professional  approach.  Roles and responsibilities are agreed at the outset of each project and regularly reviewed.  By aligning with your goals, we share responsibility for achieving mutual success.

Click here for an example blogpost on business planning.