Collaborative Efforts


“Ash and I worked closely together to develop a strategic partnership, culminating in the delivery of new products and services to market.  Ash’s contribution to our partnership was both broad (commercial, technical, logistical) and deep (detailed, dedicated, determined).  His work was pivotal to the success of our project and I would recommend his services highly.”

Can Cihan, Senior Product Manager - Internet of Things, O2 (Telefónica UK)

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“Ash is an exceptional client manager who works diligently to ensure the relationship between the companies worked well and to the benefit of both organisations.  Highly recommended.”

Steve Braden, Global Product Lead, Ensono

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“Ashley has a unique ability to identify business opportunities in strategic accounts and to convert these into highly profitable long-term revenue earning projects. He combines excellent business acumen with deep technical understanding to gain the trust of his clients on an ongoing basis.  Extremely professional and always a pleasure to work with, I would not hesitate in recommending Ashley for any key client facing role.”

Steve Bowker, CEO & Co-Founder, Cardinality

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“Ashley is one of the most effective sales professionals I've had the pleasure of working with.  He actually _listens_ and focusses on the customer's real imperatives. Coupled with a technical background and a systematic approach that enable him to grasp a complex situation, he is a compelling proposition if you are looking for someone to manage major sales of complex products or solutions.”

Nick Parsons, Global Chief Technology Officer, Bravura

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“I had the chance to work with Ashley as part of the global alliance in place between our companies.  We defined together the go to market and business development strategy for a new joint IBM and Nortel solution in EMEA.  Ashley is very customer focused, with a great experience in customer engagements and pre-sales opportunity management.  His inter-personal skills, strong business understanding, and Software sales experience have been instrumental to launch new software solutions.  I strongly recommend Ashley to anybody who needs a strong sales person to develop new business and seek for market development opportunities.”

Emmanuel LeRoux, Senior Vice President, Global Head of Big Data at Atos

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“Having global revenue and profit responsibility for one of IBM’s top accounts Ashley Madden worked as my software colleague internationally.  Ashley is a great team player, strong technically, and most importantly gets results. I personally would welcome the opportunity to work with Ashley in the future.”

David Bornowski, Certified Client Executive, IBM USA

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“I've worked with Ashley on a number of major sales campaigns and have been very impressed with the results he has been able to achieve.  In particular, the strength of the relationships he has built with key clients, his understanding of his customers businesses, understanding of the market and ability to seek out opportunities have enabled him to win business that otherwise would not have been possible.  I have found Ashley to be totally honest, dependable and responsible. I would not hesitate to recommend him for sales and/or sales management roles.”

Pete Irving, Channel Sales Leader, IBM Europe IBM

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“I worked with Ashley for 2 years on a range of activities culminating in the launch of a new product at Vodafone UK.  Ash was fantastic at handling the relationship between Vodafone and the vendor, was fantastic at driving through problems and sorting them out and did some exceptional relationship work.  He was a great person to work with and if I get the chance, I hope to work with him in the future.”

Rob Marsden, Portfolio / Programme Manager, Vodafone

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“Ashley, in his role of working with me to develop an OEM solution based on IBM Tivoli products, has shown that he is a person of great integrity, someone I can trust, dependable and honest.  Ashley, based on his deep business understanding, interest and relationships within IBM, has brought great value to me during the development of the OEM solution from business case creation, negotiating and signing an OEM agreement, and getting the solution to general availability.  Ashley is great to work with and we have built up an excellent working relationship. I would not hesitate to recommend Ashley for any role that involves developing global OEM business.”

Denis Martin, Director, EMEA Sales Engineering, Mavenir

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“I worked together with Ash on a project delivering a wireless connectivity solution that Vodafone can resell to enterprise customers.  The project was from initial contractual negotiations to first customer deployment.  Without Ashley’s determination, pragmatism and patience the project would not have been able to progress.  Ashley demonstrated commitment to the project that was above and beyond, no matter what issue needed to be resolved.  Working with Ashley was always a pleasure.  His product knowledge and professional approach made him a real asset on the project. I would definitely like to work on projects with Ashley in the future.”

Thomas Lewington, Project / Programme Manager, Vodafone

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“Ashley is a most professional and competent sales professional with tremendous soft skills, technical and business acumen, and organisational ability. Ashley is a great listener, has the ability to identify and isolate the true customer requirements, and has a great sense of humour. “

Pat Cronin, Product Manager, Motorola

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“Ash and I worked closely for two or more years.  He was extremely effective in building relationships with customers and also with the internal development teams.  He would always seek out the most mutually beneficial path and could be relied on to focus on the important issues, not getting side-tracked by less relevant details.”

Richard Craddock, Manager, Software Development, Cisco Systems

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“I worked with Ash on a new product introduction for Vodafone.  He was the primary contact from the third-party supplier delivering the product. It was a pleasure to work with him as he always conducted himself professionally, delivered on his commitments and worked tirelessly to get the product launched.”

John Tookey, Project Manager, Vodafone

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“Ashley Madden is a strong professional - he is very thorough, with deep knowledge of both technology and his customers.  He exhibits enthusiasm and a "can-do" attitude in attacking difficult challenges, and inevitably gets the job done with flying colors.  He is highly valued by his peers and customers.  I highly recommend Ashley.”

George Pappas, Worldwide Telecommunications Industry Alliance Executive, IBM USA

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“We both worked in the sales organization, but Ashley worked with Network Equipment providers.  Ashley was responsible for bringing in a very large contract which was critical to the Company for more than just the revenue generated as it was a strategic account for us. Ashley is dedicated and hard working, and you can count on him to have the relationships necessary to close the deal. He's both a great asset to the Company as well as an entertaining person to be around.“

Jim Meyer, Director of Business Development, Amtekbd LLC

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“Working with a sales professional of Ashley's caliber was a daily pleasure.  He is particularly skilled at bringing the right stakeholders to the table, addressing their interests and resolving any obstacles that may surface during the process. Customers appreciate his calm approach and wit, always there to ease any potentially sticky situations. Ashley will be a strong contributor to any sales team; I strongly recommend his work.”

Fran Lynch, Global Alliance Manager, IBM 

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“Having worked under Ashley in the past, it is no surprise to me that Ashley’s career progression and personal achievements continue to go from strength to strength. His ability to quickly come to terms with business issues, coupled with outstanding creative thinking never fails to initiate business opportunities that allow Ashley to demonstrate technical competence and commercial dexterity. Skilled negotiator, clinical closer all wrapped up with a wicked sense of humour.“

Carl Douglas, Enterprise Solutions Director, XMA

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“Ashley and I worked together on a multi-million-dollar sales opportunity, which was successfully contracted in Q4 2008.  It was clear from the early stages of the sales cycle that Ashley is person of integrity, who is focused on creating value for both the client and his employer.  No scenarios were left uncovered and he consistently explored and questioned in an effort [to] ensure that maximum value was derived for all parties concerned.  Of note, Ashley has the ability to establish and nurture positive relationships at all levels and understand each individual’s drivers in the decision-making process.  I would not hesitate to recommend Ashley to any sales organization and I look forward to the opportunity to work with him again in the future.”

Chris Johnson, Manager, Channel Sales, IBM Canada

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"Ashley is very attentive and responsive when dealing with us on proposed software solutions, we always got prompt, thorough responses to our questions, and are able to work with him to define a solution based on our requirements."

Jim Alves, Team Leader and Senior Services Architect, NCR Corporation

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"I have known and worked with Ash since 2004. Ash demonstrates honesty and trust in a business relationship, understands what is needed by the Customer and has a genuine interest in the programme that is being delivered."

Jason Ramsden, European Programme Director, Amdocs

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“During the 2+ years Ash worked for me he was an excellent employee.  He took an OEM business we had begun with a US fortune 500 company and developed it by building significant relationships with its UK organization. Ash’s outstanding work directly resulted in a significant increase in our revenue stream with this customer.  I know Ash to be honest and hard working with exceptional business acumen.”

John Cruikshank, Vice President Sales, WatchMark / Vallent

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“Ashley is a consummate Sales professional, who is able to offer a unique blend of technical understanding, together with an ability to grasp the business issues necessary to succeed in this highly competitive environment.  That he has succeeded consistently over many years is validation of his capabilities.  An excellent team player with superior communication skills.”

Bill Branagh, Executive Director and VP Sales, WatchMark / Vallent

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“Ashley is a hardworking and conscientious individual, who has a great sense of humour.  We have worked together since 2004 and it’s always been a pleasure to deal with Ashley in a business capacity.”

Michael Matic, Global Category Manager, Motorola

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"Ashley is a very much target oriented sales director with excellent understanding of customer requirements."

Arne Weber, Product Line Manager, Nokia Solutions and Networks

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"I have known Ashley since 2001. He is a sincere person and a committed professional who demonstrates integrity and determination at all levels. He is an asset to any team and any corporation. I am very happy to give him an endorsement."

George Baxter, Software Support, IBM Tivoli

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“Ashley excels at bridging cultural gaps to partner with customers and form solid relationships with strategic partners.  The confluence of his relationship-building skills, his understanding of technical requirements, and his keen knowledge of contractual compliance led to successful deliveries of new products that enhanced the company's strategic position in mobile performance and service management.“

Ava Heuer, Professor, New Jersey Institute of Technology (ex-Lucent, ex-WatchMark/Vallent)

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“Ashley worked closely with my solutions architecture team on strategic OEM sales campaigns.  We targeted large telecommunications equipment manufacturers to sell complex cellular performance management solutions.  Ashley and I collaborated on several multi-day meetings to ensure that all the customers' information needs were met, including presentations, proof-of-concept trials, and project planning discussions. Ashley was always very professional and represented the needs of his customers extremely well.”

Doug Strombom, Chief Operating Office and SVP Marketing & Solutions Architecture, WatchMark / Vallent 

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“First time working with Ashley on a strategic telco deal.  His strategic leadership, attitude, negotiation and diplomacy with the customer was outstanding and undeniably led to the close of this significant opportunity in Canada.”

Jeff Steffen, National Channel Sales Executive, IBM Canada

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“I worked with Ashley Madden at IBM on a large worldwide account. He is a proven sales leader and I'm honored to have benefited from his experience in driving significant revenue within my territory."

Cindy Leung, Strategic Sales, IBM Canada

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“Ashley is a consummate salesman, who is able to quickly establish good relationships and trust between customers. He has a very good understanding of the telecoms business and is quick to recognise new opportunities that benefit both parties.”

Paul Borgman, Senior Product Manager, Actual Experience (ex-Lucent Technologies)