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Services for small-to-medium software businesses

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Small-to-medium software businesses

If you're a small-to-medium business that wishes to grow through working with channel partners, Madden Associates can help.  With more than 30 years experience of the various elements that contribute to a successful channel operation, we are best placed to advise in areas such as the following: 

  • Channel consultancy.

  • Business mentoring.

  • Strategy.

  • Planning.

  • Market analysis.

  • Market positioning.

  • Capability analysis.

  • Service design.

  • Channel strategy analysis.

  • Channel & partner analysis.

  • Activity & resource planning.

  • Opportunity evaluation.

  • Opportunity & activity prioritisation.

  • Action plan creation.

  • Relationship mapping/targeting.

  • Pricing analysis & strategy.

  • Channel implementation.

  • Contract negotiation.

  • Channel partner management.

Please check out my blog for ideas of the topics that we can help with.

We're here to help with your channel sales and partnering requirements, so please contact us.