Privacy Policy

What data do we collect?

Madden Associates Limited collects the following personal identification information:

  • Name(s).

  • Email address(es).

  • Phone number(s).

  • Instant messaging address(es).

  • Job title.

  • Place of work.

How do we collect your data?

  1. We use google analytics and cookies to gather anonymous traffic data. This gives us a better understanding of how people interact with our website and helps us to improve the user experience. 

  2. When you complete a contact or registration form on our website, we collect your name, email address, country, company as well as any additional information you may provide in the message/questions box.  We use these details to provide you with appropriate products and services as per your requests and expression of interest. 

  3. When you contact Madden Associates Limited directly via email, mail, phone, social media or instant messaging, we will store the information you provide.

  4. Madden Associates Limited also gathers information via in-house primary research of publicly available sources.  We do not acquire data from 3rd parties. 

How will we use your data?

Your data is securely stored by Madden Associates Limited, including third party customer relationship management software, where it is protected from unauthorised access and used only to contact you in relation to Madden Associates Limited products and services which you have consented to. Your data is retained for no longer than the purpose for which it was acquired.

How do we store your data?

Madden Associates Limited securely stores your data.  We process data in the UK at the above business address.  We utilise cloud computing applications such as Microsoft Office365 which potentially means that data may be stored outside of the UK.  We apply UK data protection law and the GDPR conditions to our processing.

How long do we retain your data?

We will retain personal data for a period of 7 years from last contact or if it is no longer required, whichever is the sooner.  If you would like us to delete your data sooner then please contact us by emailing

What happens when I follow links to other sites?

If you follow links from our website to other sites, your data will be subject to the privacy policies of those sites.  You should refer to these policies before providing your data.

Your rights

You have the right to request a copy of any personal data of yours that we hold. You may also request that we adjust your data if it is inaccurate or have it deleted if you no longer want to receive communication from Madden Associates Limited.

ICO Registration

Madden Associates Limited is registered with the Information Commissioner's Office ( with reference number ZA535659.


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Making a complaint

You may contact us using the button below or you may find our contact details here.  Alternatively the supervisory authority in the UK for data protection matters is the Information Commissioner (ICO).  If you think your data protection rights have been breached in any way, you are able to make a complaint to the ICO.  The ICO Helpline number is 0303 123 1113.

Changes to this statement

Madden Associates Limited are committed to the responsible processing of personal data and may update our policies and procedures as necessary to comply with General Data Protection Regulations. This statement will be updated accordingly.